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every move count

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Our story
Since 2016, Hoopo has been revolutionizing asset tracking and fleet intelligence. Our team of experts combines cutting-edge, rugged hardware design with advanced location technologies to push the boundaries of what's possible. Our goal is clear: to empower our customers to do business better by knowing exactly where their assets are, anytime, anywhere. From dry containers to ground support  equipment, our end-to-end solutions transform complex visibility challenges into business advantages, empowering companies to optimize operations through digitization. We don't just follow industry trends; we set them.
Our Vision
We envision a modern global supply chain powered by advanced tracking, where complete visibility is the new norm for businesses and customers alike. In this world, every move is accounted for, optimized, and contributes to a more efficient and sustainable future.
Our Mission
Our mission is to revolutionize unpowered fleets and operations. We strive to enable better asset utilization, increased profitability, enhanced customer experience, and a reduced environmental footprint. Through our innovative tracking hardware and software, we aim to elevate the entire industry, making every move count.
Awards

Hoopo  Wins 2024 Top Supply Chain Projects by SDC Executive

hoopoSense Solar
Wins loT Evolution 2024 Asset Tracking Award

Our Latest
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Events
Leadership
Ittay Hayut
Co-founder & CEO
Jeanne Flavian
CBO
Ilan Lozovsky
Co-founder & VP
Business Development
Tal Leemor
VP Marketing & Partnerships
Menachem Tipris
Co-founder & VP
Hardware
Erez Aviv
Co-founder & COO
Danny Nissim
VP R&D
Marco Mularoni
VP, North America
Whatever you move,
make it count